Leverage your data
Understand and improve your performance
Access to your property’s performance data and traveler behavior can provide a winning edge in the competitive marketplace. Analytics tools in Expedia Group’s Partner Central allow you to monitor your property’s revenue performance, guest behavior, and market outlook against your Competitive Set, all in one place. Our revenue equation considers your visibility, conversion, and guest value to help track your market performance.
Visibility
Make sure travelers see your property. Use marketing tools to stand out from your competitors.
Conversion
Get booked. Appeal to more travelers with quality content and good guest engagement practices.
Guest value
Target high value guests. Use add-on services, package promotions and more to increase per guest revenue.
Property Analytics
Get valuable insights on your property’s revenue performance.
Property Analytics lets you see how your property’s visibility, conversion, and guest value compare with your Competitive Set. Easily monitor your performance over a specified period of time, then take action to help increase revenue.
- Stand out among your Competitive Set
- Appeal to more travelers
- Target high-value guests
Competitive Set
Customize your Competitive Set and see how you compare.
Select the properties you want to include in your marketplace performance comparisons. Your Competitive Set can include between 5-20 properties, including your own.
- View your local competitors on a map
- Power your analytics tools to see how you compare
Guest Insights
Learn where guests come from, who they travel with, and the types of trips they book for your property and for your Competitive Set. Guest Insights helps you develop a holistic understanding of guests’ travel motivations and their booking behavior.
- Identify traveler booking patterns and recognize opportunities
- Target specific guest profiles with a tailored strategy
- Convert the right travelers with the right offers
What our partners are saying
Expedia Group has their hand on the pulse of the market and they have fantastic technology. The reporting and insights they share with us as partners is really the best out there from an OTA standpoint.
